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40% of marketers expect increase in brand safety concerns

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40% of marketers expect increase in brand safety concerns The bi-annual report highlights the forces driving the advertising economy as seen by industry leaders, including major changes in consumer behaviour and the overall macroeconomic environment. In a survey conducted among 600+ leaders from media providers, advertising agencies, and tech companies, Mediaocean collected insights that focused on key media and marketing trends along with projected advertising investments for 2023. Most notably, the findings show that despite a turbulent year for marketers, and a number of major changes to navigate, there is increasing confidence in the potential for emerging technology solutions to support their objectives. These tools span creative automation, machine learning, cross-platform integrations, and measurement.  The survey also revealed a surprising response to various changes among social platforms. Social advertising — and short-form video in particular — will capture more year-ove...
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92% of advertisers want a unified view of converged TV

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  92% of advertisers want a unified view of converged TV 80% of advertisers have increased their converged TV investments year over year, according to a survey by Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV. In addition, of the more than 250 senior brand and agency respondents polled in the report titled ‘The Great Unification of Converged TV’ in September 2022, nearly all (92%) said a unified view of converged TV reach and performance across linear TV, CTV and digital video is important. Stephanie Geno, CMO of Innovid, said: “The TV experience is being reimagined. As content and consumption offerings evolve to meet the needs of modern viewers, brands and agencies are challenged by a fragmented media landscape – one that is no longer bound by time, platforms, locations, or devices. If you are a businessperson seeking to grow your company and are looking for the best business Google promotion services , Online Promo...
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60% of SMB’s 2023 marketing budgets to be slashed or remain static

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  60% of SMB’s 2023 marketing budgets to be slashed or remain static 67% of UK SMB’s main priority will be to acquire new customers in 2023*, despite the cost of acquiring being up to five times more expensive than retaining existing customers.  However, with almost 60% of respondents reporting their marketing budgets will remain static or be slashed or marketing budgets being cut or remaining static for 2023, there is a disconnect between the budgets and ambitious plans. Marketers should be focusing on nurturing existing relationships and building connections with their customers in more personalised and agile ways. Online Promotion House is the greatest choice for you if you are a businessman trying to expand your company and are looking for the best business Google promotion company . Since 2012, our company has worked with virtually every business kind and category, providing services to more than 3000 clients. The study, conducted in December this year, surveyed...
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